Gaylord Specialty Healthcare: Transforming the Patient Journey with Digital Wayfinding and Storytelling
Industry:
Healthcare
Solution Type:
Interactive Video Wall, Interactive Campus Wayfinding, Digital Menu Boards
Overview
Gaylord Specialty Healthcare partnered with Evogence to modernize its main lobby and visitor navigation experience. By integrating high-impact interactive displays and self-service information hubs, Evogence transformed the hospital’s entrance into a high-tech, welcoming environment that simplifies the visitor journey and celebrates the organization’s rich history of patient care.
Challenges We Addressed
- Complex hospital navigation caused visitor stress
- Reception staff overwhelmed by routine FAQ inquiries
- Lack of a central digital platform for brand storytelling
- Need for real-time updates for café menus and facility news
Key Benefits
- Faster, self-guided wayfinding for all visitors
- Reduced operational load on front-desk personnel
- ADA-compliant accessibility for inclusive information delivery
- Instant, campus-wide content updates via a central platform
- Stronger brand storytelling and connection through content
Our Approach
Evogence introduced a layered digital ecosystem in the lobby, strategically placing touchpoints where visitors need them most. Focusing on navigation and brand storytelling, we ensure ADA-compliant access supports both the operational efficiency of the staff and the emotional journey of the patients and their families.
What We Delivered
Visitor Impact
Reduced visitor stress through enhanced navigation
Operational efficiency instead of routine
Increased awareness of Gaylord’s mission
Modernized environment commitment to advanced healthcare
Inclusive access
Client Testimonial
“The new system from Evogence really works. Our lobby looks great, and the digital maps make it so much easier for people to find their way around. It has taken a lot of pressure off our front-desk team, and our visitors love how easy it is to use.”
Robert Hall,
Senior Director of Facilities, Gaylord Specialty Healthcare
Conclusion
By partnering with Evogence, Gaylord Specialty Healthcare transformed its lobby into a modern, accessible digital hub. The new solution provides clear navigation, inclusive access, and powerful storytelling while remaining simple for staff to manage every day.