BrandsMart, Dania Pointe:
Transforming In-Store Shopping with Connected Retail Experiences
Industry:
Consumer Electronics & Retail
Solution Type:
Experiential Retail, Digital Wayfinding, Interactive Product Discovery
Overview
Evogence partnered with BrandsMart to design a connected, Google-powered experiential retail zone at the Dania Pointe location. The solution helps shoppers understand smart-home products faster, navigate the store more easily, and make confident purchasing decisions — all within a seamless in-store experience.
Core Challenges
- Shoppers struggled to visualize how products worked together
- Large store layouts made navigation time-consuming
- Staff spent time directing customers instead of selling
- Promotions were often missed at key decision moments
Key Advantages
- Faster, more confident product decisions
- Improved navigation with digital wayfinding
- Stronger promotional visibility through dynamic signage
- Scalable, centrally managed experience model
Our Approach
Evogence designed the experience around real shopper behavior — how customers move, compare, and decide. Each digital touchpoint was built to reduce friction, clarify product benefits, and support a smoother path to purchase.
What We Delivered
Visitor Impact
Faster navigation and reduced in-store friction
Higher engagement with smart-home demonstrations
Increased visibility
for promotions and featured products
Easier understanding
of product differences
Repeatable model
for future store locations
Client Testimonial
“Regular customers already know they can check
the kiosk first, and they say it saves them time because
they don’t have to walk around guessing. It’s been great watching shoppers explore at their own pace and get
the info they need.”
John S.,
Store Experience Director, BrandsMart USA
Conclusion
The BrandsMart Dania Pointe experience demonstrates how connected retail technology
can make shopping easier, faster, and more engaging. Evogence delivered a scalable system that improves both customer experience and operational efficiency.