Spangdahlem Air Base

Spangdahlem Air Base:
Enhancing Military Recreation Through Immersive Bowling

Industry:

Government, Military, Entertainment & Recreation

Solution Type:

Immersive Projection & Interactive Entertainment

Overview

Evogence partnered with Spangdahlem Air Base to enhance the existing bowling facility with immersive projection technology. By layering dynamic visuals onto traditional wooden lanes, the project elevated the leisure experience for service members while preserving the character of the original space.

Challenges

Low engagement and declining interest in the bowling center experience
Requirement to enhance gameplay using existing lanes  and infrastructure
Need to refresh the venue without disrupting daily operations
Limited visual appeal when lanes were idle

Key Benefits

Vibrant lane projections that energize the bowling environment
Wide library of themed projection content
Interactive animations triggered by ball throws
Custom lane branding with logos and promotional visuals

Our Approach

Evogence enhanced the existing bowling environment by adding immersive projection technology to traditional lanes without disrupting the original infrastructure. The approach focused on increasing engagement and visual impact within a military recreation facility.

What We Delivered

Immersive Bowling Lane Projections

Bowling lane projections transform traditional wooden lanes into dynamic, themed experiences, adding color, motion, and excitement that capture players’ attention.

Ball-Responsive Lane Animations

The experiantial ball tracking kit synchronizes lane projections with each ball throw, triggering dynamic animations that follow the ball and enhance gameplay with real-time visual effects.

Projection Control with [Ei] Media Pad

The [Ei] Media Pad enables staff to remotely manage bowling lane projections by selecting themes, showing or hiding lane numbers, and displaying brand logos or promotional content.

Lane Branding & Promotions

Using the [Ei] Media Pad, staff can also display brand logos or promotional content on the lanes before gameplay begins, keeping the space visually engaging even when lanes are idle.

Visitor Impact

Increased
visitor foot traffic
to the bowling venue

Longer play sessions
driven by immersive
lane visuals

Higher food
and beverage sales
during gameplay

More repeat visits from military personnel
and guests

A more vibrant, engaging atmosphere across the bowling venue

Client Testimonial

“The projections instantly set the mood — players get excited, games feel more dynamic, and the whole space feels more alive. We see people staying longer, coming back more often, and genuinely enjoying the experience.
It’s been a great upgrade for our bowling area.”

Eric Guth,

Manager at US Air Force, Spangdahlem Air Base

Conclusion

By partnering with Evogence, the bowling venue at Spangdahlem Air Base was transformed into a more engaging and visually dynamic recreational space for military personnel. The project enhanced the existing environment while preserving its original character.

Looking to elevate player experiences in your venue?

Let’s create something immersive together.